For example, if you’re a nonprofit organization looking to generate donations, your message should focus on the problem you are trying to solve, why it’s important, and how donations can help. Your message will vary depending on the goal of your direct mail campaign. Your message needs to be something that resonates with customers and actually gives them a good reason (or several good reasons) to follow up with your offer. The first step in creating a successful direct mail campaign is solidifying your brand message. Step 1 – Brainstorm Your Marketing Message ( Allbusiness )ĭirect mail campaigns lead to more than 75% of donations for nonprofits ( DMR ). Since 2004, direct mail marketing response rates have increased by 14%, while email response rates have dropped 57% ( DMR )ĥ6% of all consumers trust print marketing more than any other advertising method. Here are just a few statistics that support our findings over the years and why we believe direct mail is one of the best tools a business can use to attract new customers:Īccording to Canada Post, 47% of customers have said they visited a store in response to a direct mailer. When small insights like these are pooled together, we can paint a clear picture to help us see which strategies are most effective for our clients. For example, we’ve noticed that many of our clients report higher conversion rates from direct mail compared to email marketing. It’s another thing to claim that something works and back these words up with cold, hard data.Īt ION, more than four decades of experience helping customers with their marketing campaigns has reinforced our belief in data-driven marketing. It’s one thing to claim that something works. We’ve all heard the phrase “talk is cheap.”
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